Soft Joie: A New Collection of Laid Back Looks

Their newest collection, Soft Joie, takes all the wonderful elements of the core line, Joie, and gives us a few color choices in about 10-12 different silouettes. Simple, throw-on tanks with pleat details, flowey cami’s , short sleeve tees - with and without the ruffles - and long sleeve tunic styles that is so true to Joie that it is carried in both Joie and Soft Joie.

A favorite at chantal. and shopchantal.com, Joie has the wonderful combination of so many different styles that we love - most notably the “California girl” look mixed with bohomian chic styling. It’s a look that would generally be hard to carry off on the East Coast, but this is one designer that make it so effortlessly easy that customer keep coming back for more and more.

We can’t get enough of the throw on dresses for summer. Flowing and with some ruffle details or picktucking, these dresses are an easy, stylish way to get out of the house and make the most of summer. We also love them belted and with heels for a night out with out all the fuss.

And we love the pleated detail tank pieces back to fitted, cropped, distressed denim from Current/Elliott for a chic, girly look. Pair this combo with Joie oxfords flats - a huge trend that we are loving as a nice change from the typical ballet flat and you have a go - to outfit for day. Throw on a blazer or button up from Elizabeth and James to complete your night time look.

Already a loyal fan and now having seen Fall 2010 in Soft Joie, I urge you to give this line a try today- you will love all it has to offer now and in the future.

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