PRVCY Premium: An amazing denim line with an amazing story

JLo, Jessica Alba & Rachel Bilson in PRVCY Premium Denim

A great fitting jean is every girls dream. And nowadays, this is an attainable dream. One designer who is making it all come true is PRVCY Premium Denim (pronounced Privacy).

This denim lives up to it’s Premium status. A stretchy, super soft denim with a flattering pocket design these styles will most certainly become a favorite in your denim selection. So far, the celebs have been lining up to wear this great line and we think they all look amazing.

Chelsea Boyfriend in Jammer Vintage

With styles such as the Malibu Hills, a flap pocket bootcut, the Monaco, a sexy pocket straightleg, and the new Chelsea boyfriend style in the Jammer Vintage wash (seen left), this denim line has the great fit, flattering pocket design and soft denim that we all crave.

Founded by Carolyn Jones, the lifeline pocket design consists of the 3 threads of life: Faith, Hope & Love. This meaningful design and company philosophy were inspired by Carolyn’s mother and her fight against breast cancer. Although Carolyn’s mother lost her battle with the disease, Carolyn triumphed over the tragedy with her dedication to starting PRVCY Premium denim- on her terms. And, as a tribute to her mother, Carolyn donates 10% off all PRVCY Premium proceeds to breast cancer research.

We are expecting the Chelsea Boyfriend in next month and will continue to receive this great new line at shopchantal.com.

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