Celeb Denim Obsession: Genetic Denim
Monday, October 12th, 2009
Heidi Montag in Genetic
Sienna Miller in Genetic
Let me start by saying, Ali Fatourechi & Shaun Hurley the masterminds behind Genetic Denim, are two of the nicest guys I’ve ever met, not to mention two of the best looking dudes I have ever met! We love doing business with companies like Genetic: good people, great styles, and an impressive amount of press that doesn’t hurt when trying to create a demand for a denim line. I really can’t think of one “A-List” celebrity that I haven’t seen in these jeans at one time or another: Jessica Simpson, Lindsey Lohan, Heidi Montag, Sienna Miller, Kate Beckinsale (also a fan of Current/Elliott), Kate Hudson, and you see what I’m saying?
It’s no surprise to me that Hollywood is busy running around in Genetic due to the super soft denim (all of our customer always say, “It feels like I am wearing pajama’s!”), great fit, and a selection of different styles (skinny all the way to sailor pant) that will keep any personality happy. One could say this is part of their design aesthetic and branding; their logo is a double helix (yes, the kind you see when you google the term “DNA”–hence, the brand’s name Genetic).
The Shane
We eagerly await our shipments from Genetic every month (both for men & women), and are super excited about their latest wash in, arguably, their most popular style–The Shane. A great skinny in a medium blue wash that can be worn day or night, casual or dressy. We love it back to Joie’s New Orleans boot–super comfortable denim only makes sense paired back to an edgy, yet comfortable shoe!
So whatever your individual genetic code possesses, Genetic will be able to fill your need for that perfect jean that represents your individuality. After all, “It’s all in your genes.”
THIS JUST IN:
See Georgina in tonight’s episode of Gossip Girl wearing the popular Shane Skinny in a black lace. This is definitely gonna be a ”tell God the Bitch is Back” moment!
