Shopchantal Stylefile

With it’s coveted claim to comfort “the softest denim in the industry”, Genetic Denim has long been a favorite at shopchantal.com.  Not only because they are truely the most comfortable, soft denim on the market, but the styles and fits are amazing.

Anna Kendrick

Kate Beckinsale

Halle Berry

Jessica Alba

Celebrities are also in love with Genetic (see photos).  Sienna Miller, Reese Witherspoon, Kristen Stewart, Jennifer Garner, Shakira and Jennifer Lopez have also been photographed in several pairs of Genetic – proving that they really are fans. And our very own Mainer: Anna Kendrick wears them too!

chantal. and shopchantal.com carries several washes and styles from Genetic including fan favs: The Shane Skinny, The Riley Bootcut, The Kelly Flare, The Twig and a store fav – The Davis Slouchy Skinny.

With several new washes including a Velvet dark blue Shane Skinny and a Convertible Hem Cigarette in Zinc, we are sure there is a fit and wash that is a must have for your closet.

Stop in or shop online and develop your own denim crush on Genetic. It will be a long lasting love – we promise!

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A little bit goes a long way with some of the new fashionable hardware options on the Spring/Summer 2010 Collections.

Whether a designer opted for the almost basic exposed zipper to the more complicated intertwined chains or the forever adored studs and grommets – hardware has become very sought after as a way to express a bit of an edge to even the girliest of girls.

As one who has always loved the look of hardware on accessories (see GemmaRedux for some serious jewelry crushing), it took me no time to adapt to it on clothing – not because I was already a fan, but because it has become a very easy way to take an outfit to the next level.

We hand-picked some seasonal pieces we are loving from some of our favorite designers.

Rebecca Taylor’s Chain Mail Chunky Knit The quintissential feminine chic designer gave us a bit of a curve ball with this amazing Chain Mail Chunky Knit.  Throw it on with some distresssed denim shorts and sandals or toss it over a slip dress and Spring boots.

Pencey’s Cherry Blossom Mini Skirt Certainly not new to the tomboy chic style- in fact she may have invented the genre altogether (more research to come on this one), Pencey is forever pairing the beautiful feminine ruffles and floral prints with a touch of black, some exposed zippers and definitely some studs. Our fav is the new mini skirt paired with a simple tank and some ballet flats or, if you dare, some tough boots.

Graham & Spencer’s Nailhead Tank These two woman are experts at incorporating nailheads and metal into their extraordinary fits in both dresses and tanks.  We adore their use of color too.  This slub jersey nailhead long tank is a must have for anyone wanting not only a pop of color, but a statement piece sure to rival any tank in your closet.

Genetic Denim’s The Shane Skinny with Metal Mesh Quite possibly the easiest way to incorporate some hardware details is in your denim closet.  The Shane Skinny from Genetic is one of our best sellers and of course, we couldn’t resist them doing our favorite style with metal mesh studding.  Very quite and very cool is the only way to describe the genius behind adding some hardware to your wardrobe.

See our women’s trend section for more of the seasons top trends. And don’t forget that shoes, necklaces, bracelets and handbags are also a great way to incorporate the fashionable hardware style into your closet.

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Heidi Montag in Genetic

Sienna Miller in Genetic

Let me start by saying, Ali Fatourechi & Shaun Hurley the masterminds behind Genetic Denim, are two of the nicest guys I’ve ever met, not to mention two of the best looking dudes I have ever met!  We love doing business with companies like Genetic:  good people, great styles, and an impressive amount of press that doesn’t hurt when trying to create a demand for a denim line.  I really can’t think of one “A-List” celebrity that I haven’t seen in these jeans at one time or another:  Jessica Simpson, Lindsey Lohan, Heidi Montag, Sienna Miller, Kate Beckinsale (also a fan of Current/Elliott), Kate Hudson, and you see what I’m saying?

It’s no surprise to me that Hollywood is busy running around in Genetic due to the super soft denim (all of our customer always say, “It feels like I am wearing pajama’s!”), great fit, and a selection of different styles (skinny all the way to sailor pant) that will keep any personality happy.  One could say this is part of their design aesthetic and branding; their logo is a double helix (yes, the kind you see when you google the term “DNA”–hence, the brand’s name Genetic).

The Shane

We eagerly await our shipments from Genetic every month (both for men & women), and are super excited about their latest wash in, arguably, their most popular style–The Shane.  A great skinny in a medium blue wash that can be worn day or night, casual or dressy.  We love it back to Joie’s New Orleans boot–super comfortable denim only makes sense paired back to an edgy, yet comfortable shoe!

So whatever your individual genetic code possesses, Genetic will be able to fill your need for that perfect jean that represents your individuality.  After all, “It’s all in your genes.”

THIS JUST IN:

See Georgina in tonight’s episode of Gossip Girl wearing the popular Shane Skinny in a black lace. This is definitely gonna be a  ”tell God the Bitch is Back” moment!

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