Shopchantal Stylefile

Genetic Denim

Everyone has their favorite denim style and we think that’s great, but what about giving a new style a try for 2010.  It is a new decade and a new opportunity to expand your wardrobe is quite possibly the easiest place- your denim closet.

The styles for Spring 2010 are some new trends and some carry overs from Fall that we just love. Here is a quick overview and an idea or two to inspire you to try something new.

The Denim Legging: Commonly referred to as the “Jegging“, this style comes in a variety of denim weights and tends to be in the darker ranges.  We have 4 styles of the denim legging from 4 different designers and each one is fast becoming a favorite of many.

Staff Pick: the Current/Elliott because I love the blue tone and larger pocket.

The Embellished Jean: Long standing reign over this style has been Rock & Republic, but recently we are seeing other designers throwing their versions onto the scene.  This trend ranges from studded details like the popular studded BLANK skinnie classique to prominent stitching not only on the pocket from PRVCY Premium, but elsewhere on the denim.

Most Anticipated Style for Spring: Genetic Denim’s Mesh Studded Inlay jean (AVAILABLE IN STORE NOW).  With just a hint of studded mesh peeking through on various parts of the jean, you get a bit of edge.

The Boyfriend Skinny: Not entirely new for Spring, but the versions we have and are expecting are much more refined.  Malibu’s CoCo Boyfriend Skinny is a great way to wear the skinny jean in a more relaxed style. And with a touch of cashmere in each jean, these will fast become your most- wanted denim.

Style Share: Wear this style cuffed with some Joie Oxfords or Ballet Flats for a fresh take on the Classic Hepburn look

The Denim Sweatpant: We can’t believe it ourselves, but the inspiration must be from our favorite fashion icon of all time: Carrie Bradshaw.  We saw this elastic bottom pant in Sex And The City - The Movie and almost fell off our cinema seats.  We swooned until we were finally shown the styles last year and of course, ordered it straight away.  Styled to wear relaxed with the elastic band scrunched up or worn long - all with a high heel, this is certainly going to be a new trend to watch.

See it when: Available NOW from Genetic Denim, The Val is surely giving us something new to style to show you some fun looks on the site. So far, we are having a ball.

And don’t forget about the great new washes, including the still popular distressed with paint splatters from Current/Elliott, acid wash versions, colored denim is always as a Spring trend and we are loving the crisp white denim offered in many styles this season.  Check out Blank Denim’s skinny white denim with the Ankle Zip detail.

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2009 was an interesting year for everyone and we are excited that we can still bring you new and fresh designers and  looks on our site and in the store for the new year.

We’ve already introduced you to Mike & Chris and also to Monrow.  Amazing designers, amazing prices.  We think you will love what they have to offer to your wardrobe.  That is why we are carrying them in the first place.  And new Denim Designers: [BLANK] Denim, Malibu Denim and PRVCY Premium are giving us just one more reason to buy more jeans.

Although BCBGMAXAZRIA needs to no introduction, we wanted to give a warm welcome anyway and give you a little history behind Max Azria and his every growing empire - which by the way, includes us and most importantly, you.

BCBG is an acronym for the French term Bon Chic, Bon Genre meaning Good Style, Good Attitude– 2 things we aspire to be and to have - all for the benefit of our customers.  

How could we not include a designer with our same fashion/lifestyle beliefs, right!  The spirit of BCBGMAXAZRIA is the basis for the Maz Azria brand and has made them an international stylehouse.  Tunisian born, Paris- raised, Los Angeles - based – This is Max Azria.  An international designer who has redefined the contemporary category by offering world-inspired pieces that are right on trend - and in the forefront of the trends- and all at affordable prices.

Our first introduction to you at shopchantal.com and at chantal.  has had an amazing response. The Necklace T-shirt Tank is available in Black and in White and is great under a blazer or over a long sleeve tee.  The Bandage Mini is a Herve Leger-inspired piece currently available in Azalea but we’ve ordered it in black and many other colors for the coming seasons. BTW, Max Azria purchased the Herve Leger house in 1998 and in 2007 began incorporating the inspiration under his design direction (Herve Leger by Max Azria) making the couture house accessible at a contempory collection level.

We also have 2 new BCBGMAXAXRIA collections in store now that will be up on shopchantal.com in the coming days. You won’t believe how great the pieces are and how easy they are to incorporate into your wardrobe. And you must try the bandage skirt- you won’t believe how absolutely fabulous it makes you look and feel.

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Yes, Sharon Segal is the daughter of the infamous Fred Segal, but that is not why she is coveted or beloved.  She is admired because she designs the most amazing tees and lttle dresses that make you want to go back to jeans and tees — everyday. We swear.

Segal has taken her years of retail experience and created a niche market for tees that have impeccable quality with a design aesthetic only reached by those who have spent years listening to what the customer wants.  With a super-soft hand and silhouettes that are slightly longer, this line of tees and dresses and other pieces will become a new basic in your closet.

Segal’s burnouts are fast becoming a chantal. / shopchantal.com favorite.  We are so delighted to have this wonderful, new line amongst our other great collections.

You’ll see us mixing in Sharon’s lower price tees with lots of pieces from our contemporary collections to show you a style mix of high and low.  Already, the pieces work with one another through her color palette choices, but we love to shake it up a bit and plan to layer these tees under our Elizabeth & James Blazers, our Pencey dresses and, of course, with our Joie Glimmer Vest and Malibu Denim Alexis Straight Leg — talk about a mix of luxury and everyday style.

See our selection (and love) of Sharon Segal continue to grow each month as we get in new styles and colors from her ever expanding collection.

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