Shopchantal Stylefile

Genetic Denim

Everyone has their favorite denim style and we think that’s great, but what about giving a new style a try for 2010.  It is a new decade and a new opportunity to expand your wardrobe is quite possibly the easiest place- your denim closet.

The styles for Spring 2010 are some new trends and some carry overs from Fall that we just love. Here is a quick overview and an idea or two to inspire you to try something new.

The Denim Legging: Commonly referred to as the “Jegging“, this style comes in a variety of denim weights and tends to be in the darker ranges.  We have 4 styles of the denim legging from 4 different designers and each one is fast becoming a favorite of many.

Staff Pick: the Current/Elliott because I love the blue tone and larger pocket.

The Embellished Jean: Long standing reign over this style has been Rock & Republic, but recently we are seeing other designers throwing their versions onto the scene.  This trend ranges from studded details like the popular studded BLANK skinnie classique to prominent stitching not only on the pocket from PRVCY Premium, but elsewhere on the denim.

Most Anticipated Style for Spring: Genetic Denim’s Mesh Studded Inlay jean (AVAILABLE IN STORE NOW).  With just a hint of studded mesh peeking through on various parts of the jean, you get a bit of edge.

The Boyfriend Skinny: Not entirely new for Spring, but the versions we have and are expecting are much more refined.  Malibu’s CoCo Boyfriend Skinny is a great way to wear the skinny jean in a more relaxed style. And with a touch of cashmere in each jean, these will fast become your most- wanted denim.

Style Share: Wear this style cuffed with some Joie Oxfords or Ballet Flats for a fresh take on the Classic Hepburn look

The Denim Sweatpant: We can’t believe it ourselves, but the inspiration must be from our favorite fashion icon of all time: Carrie Bradshaw.  We saw this elastic bottom pant in Sex And The City - The Movie and almost fell off our cinema seats.  We swooned until we were finally shown the styles last year and of course, ordered it straight away.  Styled to wear relaxed with the elastic band scrunched up or worn long - all with a high heel, this is certainly going to be a new trend to watch.

See it when: Available NOW from Genetic Denim, The Val is surely giving us something new to style to show you some fun looks on the site. So far, we are having a ball.

And don’t forget about the great new washes, including the still popular distressed with paint splatters from Current/Elliott, acid wash versions, colored denim is always as a Spring trend and we are loving the crisp white denim offered in many styles this season.  Check out Blank Denim’s skinny white denim with the Ankle Zip detail.

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It’s been a ongoing project for us for months, but today is the day we officially launch our NEW LOOKBOOK design layout. 

We felt that it would not only be easier to browse by specific trends such as the hottest new denim, by styles such as the season’s best boots and by designer through our recent homepage features, but the new lookbook design also gives us the opportunity to show you more styled ideas through a combination of all our collections.

You can also view are more product focused pages through our Trend section. Here you will see all the items for each trend grouped together in easy to access product pages.

We have divided the Fall/Winter 09 Lookbook pages in the following groups:

Fall Focus: a place to show you various looks that may include multiple trends of the season or it just may be a focus on a designer that we love.

Denim Trends: with so many options out there, we wanted to highlight the newest, most popular ones so you can make an easier decision to add a new style or all the styles to your denim collection

Accessory Spotlight:  a must have update for every season- handbags, shoes and jewelry are all shown here and the best part, we show each item with an outfit so you can see real ways to wear them and view their sizes.

Boot Styles: this is specific style trend that will change with the seasons. For Fall/Winter we are focusing on the the best boot options and show you some ideas on what to pair them with for a great look.

The Slouchy Pant: a very clear style trend that originated with the harem pant, but has progressed nicely to a more wearable fit for everyone. A real focus, this lookbook is intended to show you how easy it is to wear the styles we have available.

The New Legging: a must have for every wardrobe, we show a lot of different waysto please your personality through the legging styles and designers we offer. Choose by the designer or pick a look we styled.

2 Ways to Wear it: a feature we are known for, this lookbook shows you two very different ways to style one piece we’ve choosen to highlight.  We all want our fashion to go far and this lookbook shows you how to do it.

Lookbook Archive: Looking for a way to wear a past season item?  See how we styled it here.

We look forward to adding more lookbook pages to each of these sections are are already working on showing you “As Seen On. . .” a section showing celebrities and how they wore items we have available on shopchantal.com and in store at chantal. 

Check our lookbook soon for our new “Holiday Style Story” where we will show you the best holiday fashions for all your events and some great holiday gift ideas.

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There has never been a doubt that Chip & Pepper Foster are two of the coolest guys walking the Earth.  Not only are they talented designers, but they are always about having fun and look like they enjoy life more than any one else we know.

They just released this new video of a recent photo shoot and you can tell that everyone is having a good time.

We are big fans of Chip & Pepper jeans and carry a great selection at shopchantal.com.  Our best sellers for women include any wash in the Stella Bootcut and also the sexy, mid-rise Olivia Bootcut. 

The men’s Picklewagon and longer length Big Pickle 37″ always top the guy’s lists for a must-have jean.  Always in great washes, the Bobby Baby is a constant on the site and in the store.

Big Pickle 37

We look forward to more collections from these Canadian/American/Southern Cali boys.  

“Young & Free since 1987″

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