Shopchantal Stylefile

Their newest collection, Soft Joie, takes all the wonderful elements of the core line, Joie, and gives us a few color choices in about 10-12 different silouettes. Simple, throw-on tanks with pleat details, flowey cami’s , short sleeve tees - with and without the ruffles - and long sleeve tunic styles that is so true to Joie that it is carried in both Joie and Soft Joie.

A favorite at chantal. and shopchantal.com, Joie has the wonderful combination of so many different styles that we love – most notably the “California girl” look mixed with bohomian chic styling.  It’s a look that would generally be hard to carry off on the East Coast, but this is one designer that make it so effortlessly easy that customer keep coming back for more and more. 

We can’t get enough of the throw on dresses for summer.  Flowing and with some ruffle details or picktucking, these dresses are an easy, stylish way to get out of the house and make the most of summer. We also love them belted and with heels for a night out with out all the fuss.

And we love the pleated detail tank pieces back to fitted, cropped, distressed denim from Current/Elliott for a chic, girly look. Pair this combo with Joie oxfords flats - a huge trend that we are loving as a nice change from the typical ballet flat and you have a go – to outfit for day.  Throw on a blazer or button up from Elizabeth and James to complete your night time look.

Already a loyal fan and now having seen Fall 2010 in Soft Joie, I urge you to give this line a try today- you will love all it has to offer now and in the future.

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2009 was an interesting year for everyone and we are excited that we can still bring you new and fresh designers and  looks on our site and in the store for the new year.

We’ve already introduced you to Mike & Chris and also to Monrow.  Amazing designers, amazing prices.  We think you will love what they have to offer to your wardrobe.  That is why we are carrying them in the first place.  And new Denim Designers: [BLANK] Denim, Malibu Denim and PRVCY Premium are giving us just one more reason to buy more jeans.

Although BCBGMAXAZRIA needs to no introduction, we wanted to give a warm welcome anyway and give you a little history behind Max Azria and his every growing empire – which by the way, includes us and most importantly, you.

BCBG is an acronym for the French term Bon Chic, Bon Genre meaning Good Style, Good Attitude– 2 things we aspire to be and to have – all for the benefit of our customers.  

How could we not include a designer with our same fashion/lifestyle beliefs, right!  The spirit of BCBGMAXAZRIA is the basis for the Maz Azria brand and has made them an international stylehouse.  Tunisian born, Paris- raised, Los Angeles – based – This is Max Azria.  An international designer who has redefined the contemporary category by offering world-inspired pieces that are right on trend – and in the forefront of the trends- and all at affordable prices.

Our first introduction to you at shopchantal.com and at chantal.  has had an amazing response. The Necklace T-shirt Tank is available in Black and in White and is great under a blazer or over a long sleeve tee.  The Bandage Mini is a Herve Leger-inspired piece currently available in Azalea but we’ve ordered it in black and many other colors for the coming seasons. BTW, Max Azria purchased the Herve Leger house in 1998 and in 2007 began incorporating the inspiration under his design direction (Herve Leger by Max Azria) making the couture house accessible at a contempory collection level.

We also have 2 new BCBGMAXAXRIA collections in store now that will be up on shopchantal.com in the coming days. You won’t believe how great the pieces are and how easy they are to incorporate into your wardrobe. And you must try the bandage skirt- you won’t believe how absolutely fabulous it makes you look and feel.

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You’ve seen them on celebrities, you’ve seen them in the summer blockbusters, now you can see themand purchase them at chantal. and online at shopchantal.com.

[BLANK] Denim is here! Their motto is “Not all Premium jeans come with a Premium price tag.”  With prices ranging from $68.00 – $78.00, you have to agree with the pricing.  And, trust us, the Premium jean part is right on as well.

[BLANK] Denim has clean pockets and labeling with urban, edgy detailing such as studding and distressing while maintaining an amazing fit.

We are in love with the first two styles we received yesterday.  In fact, we wore them right out of the box.

One style we are rockin’ is a black skinny with a studded back pocket. Both huges trend for fall, the [BLANK] Skinny Studded in black denim is the perfect way to get the look.  The fit is amazing and the look is super cool.  And, at $78.00, you can’t complain.

Or maybe you just want a nice blue denim wash with a clean pocket. The [BLANK] Skinnie Classique in “If U Seek Amy” wash is the jean you need.  A super soft, clean blue skinny leg, this jean is great for pairing with any kind of top.  The fit is great (although we do suggest going up one size), and at $69.00, you will want 2 pairs.  One to wear while the other is in the laundry.

Join the [BLANK] revolution.  We have and we are not lookin’ back.  See our fast selling selection now!

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