We are so excited to welcome 2010. It’s going to be an amazing year and an amazing decade.
2009 was an interesting year for everyone and we are excited that we can still bring you new and fresh designers and looks on our site and in the store for the new year.
We’ve already introduced you to Mike & Chris and also to Monrow. Amazing designers, amazing prices. We think you will love what they have to offer to your wardrobe. That is why we are carrying them in the first place. And new Denim Designers: [BLANK] Denim, Malibu Denim and PRVCY Premium are giving us just one more reason to buy more jeans.
Although BCBGMAXAZRIA needs to no introduction, we wanted to give a warm welcome anyway and give you a little history behind Max Azria and his every growing empire – which by the way, includes us and most importantly, you.
BCBG is an acronym for the French term Bon Chic, Bon Genre meaning Good Style, Good Attitude– 2 things we aspire to be and to have – all for the benefit of our customers.
How could we not include a designer with our same fashion/lifestyle beliefs, right! The spirit of BCBGMAXAZRIA is the basis for the Maz Azria brand and has made them an international stylehouse. Tunisian born, Paris- raised, Los Angeles – based – This is Max Azria. An international designer who has redefined the contemporary category by offering world-inspired pieces that are right on trend – and in the forefront of the trends- and all at affordable prices.
Our first introduction to you at shopchantal.com and at chantal. has had an amazing response. The Necklace T-shirt Tank is available in Black and in White and is great under a blazer or over a long sleeve tee. The Bandage Mini is a Herve Leger-inspired piece currently available in Azalea but we’ve ordered it in black and many other colors for the coming seasons. BTW, Max Azria purchased the Herve Leger house in 1998 and in 2007 began incorporating the inspiration under his design direction (Herve Leger by Max Azria) making the couture house accessible at a contempory collection level.
We also have 2 new BCBGMAXAXRIA collections in store now that will be up on shopchantal.com in the coming days. You won’t believe how great the pieces are and how easy they are to incorporate into your wardrobe. And you must try the bandage skirt- you won’t believe how absolutely fabulous it makes you look and feel.
