Shopchantal Stylefile

Today, Wednesday, April 22, 2009 we celebrate Earth Day.  The first Earth Day took place on this day in 1970 and in the last 39 years it has grown into a worldwide campaign.  Earth Day is a time when we gather in groups or as consciencious individuals to show our support in saving our Mother Earth.  Even President Obama is taking part today in the acknowledgement and celebration.

Of course, we all know by now that everyday is really Earth Day.  Our daily activities and way of life play a part in all aspects of saving our planet.  One company that has really come forward in full force in many different ways to save our Earth and it’s people is EDUN. 

EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and husband, Bono.

Ali Hewson & Bono

The company’s mission is to help increase trade and create sustainable employment for developing areas of the world with an emphasis on Africa, providing a business model that others can replicate and follow.  The company works on a micro-level to help build the skill sets of factories where the clothes are produced. EDUN is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar.

In celebration of this day, we are offering 20% off all shopchantal.com purchases of men’s and women’s EDUN apparel.  Use Promo Code: Edun20 at checkout!

FREE shopchantal.com shopping bag

We are also giving each online purchase of EDUN, a shopchantal.com Reduce. Reuse. Recycle. shopping bag. 

Made of recycled water bottles, this is a must have for any shopping excursion- even the grocery store.  We won’t mind if you take it everywhere with you everyday -  and neither will Mother Earth.

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Simply elegant, extremely timeless, and worth every penny is Edun’s Zimba Wrap dress from their Spring/Summer 2009 collection.  As every “in the know” fashaholic knows, DvF made this simple silhouette an international celebrity and Edun’s modern interpretation is simple, sleek, and polished!  We view this piece as a blank canvas that can be accessorized to portray any individual style and a piece that can be worn to any event. 

Street chic:  Throw on a Me & Kashmiere scarf, Pour La Victoire’s Blanche, the Street’s Ahead Roger Belt, and a Foley & Corinna Mid-City Tote

Office Appropriate:  Wear some black opaque tights to transition into Spring, Twelfth Street’s Seema or Allison Bootie, and a Splendid Flare Cardi

Date Night Essential:  Throw it on with Pour La Victoire’s Tatienne Heel, accessorize with a fun, navy waist belt, and Gorjana’s Ludlow Earring

Pictured below:  Edun’s Zimba Wrap Dress available at www.shopchantal.com and Angelina Jolie wearing a longer version of this essential style!

Edun Zimba Wrap Dress

Angeline Jolie in Black Silk Wrap Dress

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This season we are seeing some really “fierce” animal prints from some unlikely sources.  We expect it from Rebecca Taylor who always has a leopard cardi in one collection or another, but to see it from Edun  and Nanette Lepore is surprising.  And we love the Me & Kashmiere threw in several animal prints this season - some of which we already sold out of!

Not ready for a strong support statement like the Nanette Lepore Spring Coat in a taupe and green leopard? Then try a colorful print in a cashmere scarf or a beautiful Maxi dress in a soft color combination.  Edun designer, Ali Hewson, is known for having travel experiences inspire each and every collection and this Spring’s is no exception.  Her recent trip to Africa was the driving force behind these fabulous tees and they are an easy statement paired back to denim or beautiful linen pants.

Any way you try this trend, you will definitely look ahead of the pack!

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