Shopchantal Stylefile

2009 was an interesting year for everyone and we are excited that we can still bring you new and fresh designers and  looks on our site and in the store for the new year.

We’ve already introduced you to Mike & Chris and also to Monrow.  Amazing designers, amazing prices.  We think you will love what they have to offer to your wardrobe.  That is why we are carrying them in the first place.  And new Denim Designers: [BLANK] Denim, Malibu Denim and PRVCY Premium are giving us just one more reason to buy more jeans.

Although BCBGMAXAZRIA needs to no introduction, we wanted to give a warm welcome anyway and give you a little history behind Max Azria and his every growing empire - which by the way, includes us and most importantly, you.

BCBG is an acronym for the French term Bon Chic, Bon Genre meaning Good Style, Good Attitude– 2 things we aspire to be and to have - all for the benefit of our customers.  

How could we not include a designer with our same fashion/lifestyle beliefs, right!  The spirit of BCBGMAXAZRIA is the basis for the Maz Azria brand and has made them an international stylehouse.  Tunisian born, Paris- raised, Los Angeles - based – This is Max Azria.  An international designer who has redefined the contemporary category by offering world-inspired pieces that are right on trend - and in the forefront of the trends- and all at affordable prices.

Our first introduction to you at shopchantal.com and at chantal.  has had an amazing response. The Necklace T-shirt Tank is available in Black and in White and is great under a blazer or over a long sleeve tee.  The Bandage Mini is a Herve Leger-inspired piece currently available in Azalea but we’ve ordered it in black and many other colors for the coming seasons. BTW, Max Azria purchased the Herve Leger house in 1998 and in 2007 began incorporating the inspiration under his design direction (Herve Leger by Max Azria) making the couture house accessible at a contempory collection level.

We also have 2 new BCBGMAXAXRIA collections in store now that will be up on shopchantal.com in the coming days. You won’t believe how great the pieces are and how easy they are to incorporate into your wardrobe. And you must try the bandage skirt- you won’t believe how absolutely fabulous it makes you look and feel.

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It’s been a ongoing project for us for months, but today is the day we officially launch our NEW LOOKBOOK design layout. 

We felt that it would not only be easier to browse by specific trends such as the hottest new denim, by styles such as the season’s best boots and by designer through our recent homepage features, but the new lookbook design also gives us the opportunity to show you more styled ideas through a combination of all our collections.

You can also view are more product focused pages through our Trend section. Here you will see all the items for each trend grouped together in easy to access product pages.

We have divided the Fall/Winter 09 Lookbook pages in the following groups:

Fall Focus: a place to show you various looks that may include multiple trends of the season or it just may be a focus on a designer that we love.

Denim Trends: with so many options out there, we wanted to highlight the newest, most popular ones so you can make an easier decision to add a new style or all the styles to your denim collection

Accessory Spotlight:  a must have update for every season- handbags, shoes and jewelry are all shown here and the best part, we show each item with an outfit so you can see real ways to wear them and view their sizes.

Boot Styles: this is specific style trend that will change with the seasons. For Fall/Winter we are focusing on the the best boot options and show you some ideas on what to pair them with for a great look.

The Slouchy Pant: a very clear style trend that originated with the harem pant, but has progressed nicely to a more wearable fit for everyone. A real focus, this lookbook is intended to show you how easy it is to wear the styles we have available.

The New Legging: a must have for every wardrobe, we show a lot of different waysto please your personality through the legging styles and designers we offer. Choose by the designer or pick a look we styled.

2 Ways to Wear it: a feature we are known for, this lookbook shows you two very different ways to style one piece we’ve choosen to highlight.  We all want our fashion to go far and this lookbook shows you how to do it.

Lookbook Archive: Looking for a way to wear a past season item?  See how we styled it here.

We look forward to adding more lookbook pages to each of these sections are are already working on showing you “As Seen On. . .” a section showing celebrities and how they wore items we have available on shopchantal.com and in store at chantal. 

Check our lookbook soon for our new “Holiday Style Story” where we will show you the best holiday fashions for all your events and some great holiday gift ideas.

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We all love Shoshanna’s swim styles and wear them all summer long.  Our customers love them too! Every year we get so excited when we see the line-up of her swim collection at Coterie.  For the past three years, shopchantal.com & chantal. has carried her swim collection and every year the prints, selection of styles, and different ways to pair her separates gets better & better! 

As some of you may remember, Shoshanna teamed up with her bff, Charlotte Ronson, last year to bring us one of the best collaborations between two designers that we have ever seen–Made With Love.  Swim that stayed true to the Shoshanna fit we have all come to know in prints with fun, boho inspired details (rope ties & wooden beads) that the two designed together.  Needless to say, the addition of their collaboration both to the store & website was a huge hit, and we couldn’t be more excited to tell you that the duo was at it again for Spring 2010.

Made With Love

 Looking for something now:  Check out the amazing deals we have on our swim selection now.  Great styles, Great Prints and Great Fits - everything you’ve grown to love and expect from Shoshanna. 

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